Why Read This Report
Application development and delivery (AD&D) professionals responsible for communications and collaboration applications constantly struggle with driving consistent adoption and business value. While many organizations have deployed tools like Microsoft Lync for instant messaging, Cisco's WebEx for Web collaboration, and Jive for social networking, they struggle with how these tools directly impact a business technology (BT) agenda. Winning, serving, and retaining customers is the rallying cry defining customer-activated communication and collaboration (CACC). Unified communications is mature and the time is ripe for a new wave of innovative technology. This report details how CACC will become the connective tissue that holds together the customer experience ecosystem.
Get Access
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
Purchase Report
This report is available for individual purchase ($745 USD).
Purchase