Scale Your B2B Customer Obsession With A Go-To-Customer Strategy
August 1, 2016
This is the Strategic Plan report in The B2B Marketing Playbook For 2017.
Why Read This Report
B2B marketers know they need to operate across their sales and marketing silos, going beyond portfolio-centric campaigns to connect with buyers via content that engages across the entire life cycle. But they are challenged by complex product and solution portfolios, flummoxed by the diversity of B2B buyers, and hamstrung by organizational silos. In this report, we detail Forrester's Go-To-Customer (GTC) Strategy Matrix to help B2B marketers engineer a go-to-customer strategy that aligns marketing, sales, and service on the path to customer obsession at scale. This is an update of a previously published report; Forrester reviews and revises its research periodically for continued relevance and accuracy.
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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
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PurchaseTable of Contents
- B2B Marketers Struggle With The Pivot To Customer Obsession
- The Go-To-Customer Strategy Matrix Accelerates The Customer Pivot
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