Why Read This Report
B2B marketers know they need to operate across their sales and marketing silos to connect with buyers via content, channels, and tactics that deliver the best buyer experience. But the diversity of B2B buying motions flummoxes them as they try to pivot at scale. In this report, we reveal Forrester's Go-To-Customer (GTC) Strategy Matrix to help B2B marketers engineer an engagement strategy that aligns marketing, sales, and service on the path to customer obsession. This is an update of a previously published report; Forrester reviews and revises its research periodically for continued relevance and accuracy.
Get Access
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
Want to know what will happen in 2020? Visit Forrester's Predictions 2020 Hub, where you can read what's coming next in marketing, customer experience, technology, innovation, and more.
Purchase Report
This report is available for individual purchase ($499 USD).
Purchase