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For B2C Marketing Professionals

Second-Party Data Powers Customer-Focused Advertising

Another Marketer's First-Party Data Complements And Extends Yours

March 8, 2019


Why Read This Brief

In the age of the customer, marketers require solid, reliable data upon which to build individual IDs, segment profiles, and models to reach prospects. First-party data lies at the core of these activities, but first-party data doesn't scale. The solution to this problem is second-party data. B2C marketing professionals should read this report to learn how to find, evaluate, and use second-party data.

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