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For B2C Marketing Professionals

Second-Party Data Powers Customer-Focused Advertising

Another Marketer's First-Party Data Complements And Extends Yours

March 8, 2019

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Why Read This Brief

In the age of the customer, marketers require solid, reliable data upon which to build individual IDs, segment profiles, and models to reach prospects. First-party data lies at the core of these activities, but first-party data doesn't scale. The solution to this problem is second-party data. B2C marketing professionals should read this report to learn how to find, evaluate, and use second-party data.

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