Save or Share this Report

For eBusiness & Channel Strategy Professionals

Sector Spotlight: Grocery

How Consumers Shop For Groceries Online

March 14, 2018

Primary author headshot


  • By Ananda Chakravarty
  • with Fiona Swerdlow,
  • Sam Wolken,
  • Meredith McCreight

Why Read This Report

Digital grocery has been a fuzzy space for retail grocers. Grocers are asking, "Are consumers adopting online grocery shopping? Which consumers are shopping for groceries online? What role does it play in their overall grocery spend?" This Sector Spotlight covers who is buying groceries online, where they're shopping, what they're buying, and why they're buying it.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($1100 USD).