Selecting A B2B Interactive Agency
April 29, 2010
Why Read This Report
B2B marketers should get ready to use more specialized interactive agencies. However, complex products, multiple purchase decision-makers, and sales force-centered business models mean B2B marketers require unique agency skills. Because few agencies exist that can comprehensively address B2B interactive needs, we recommend that B2B marketers use a portfolio of agencies in order to get a combination of best-of-breed services and industry expertise.
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