Selecting A B2B Interactive Agency
April 29, 2010
Why Read This Report
B2B marketers should get ready to use more specialized interactive agencies. However, complex products, multiple purchase decision-makers, and sales force-centered business models mean B2B marketers require unique agency skills. Because few agencies exist that can comprehensively address B2B interactive needs, we recommend that B2B marketers use a portfolio of agencies in order to get a combination of best-of-breed services and industry expertise.
Already a Client?
Log in to read this document.
Become a Forrester Client
Timely and relevant, Forrester's RoleView research aligns to 13 leadership roles across business and technology management. Our expertise in customer experience, mobile, digital business, and big data will help your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Is Mobile Right For B2B Marketing?
January 26, 2011 | Michael Greene
2011 B2B IM Plans Require Better Partner Management Portfolio Strategy
January 25, 2011 | Michael Greene