Selecting An Agency For Social Marketing
The Basic Steps Interactive Marketers Should Follow For Picking The Right Agency In This New Space
September 30, 2009
Why Read This Report
Social marketing is a hot topic in the world today, and many interactive marketers have inherited this responsibility on top of existing roles. And while marketers often rely on their agencies for many aspects of their business, the role of agencies with social media is still unclear. Yet agencies can bring several benefits to marketers when developing and executing their social media strategies. In choosing an agency specifically for social media, interactive marketers should first get their own houses in order, determine whether they need an agency specifically for social, and, if so, look for agencies with verifiable social media experience that practice what they preach.
Already a Client?
Log in to read this document.
Become a Forrester Client
Timely and relevant, Forrester's RoleView research aligns to 13 leadership roles across business and technology management. Our expertise in customer experience, mobile, digital business, and big data will help your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Interactive Design Agency Overview, 2012
July 24, 2012 | Jonathan Browne
Demand Better Processes From Your Interactive Agencies
December 14, 2010 | Jonathan Browne
Interactive Design Agencies Go "Above The Line"
September 3, 2009 | Vidya L. Drego