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For B2C Marketing Professionals

Selecting Digital Media Buying Partners

How To Get The Right Mix Of Service And Performance

June 6, 2012

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Authors

  • By Joanna O'Connell
  • with Emily Riley,
  • Sarah Takvorian

Why Read This Report

Interactive marketers have more choices than ever when it comes to picking media buying partners. Once dominant, media buying agencies now face stiff competition from a whole host of new specialists who've emerged to fight for clients' digital media dollars amid transformational shifts — like the rise of audience-centric buying — in the digital media buying ecosystem. This report details the range of choices now available to you, gives practical advice on how to choose the right buying partner model, and details the key qualities to look for in any buying partner you're considering.

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Table of Contents

  • Agencies Become Vendors, Vendors Become Agencies: What To Do?
  • RECOMMENDATIONS

  • Look For Partners That Help You Become A Multichannel Media Maven
  • Supplemental Material
  • Related Research Documents

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