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For B2B Marketing Professionals

Seller Insight Study: Sales Professionals' Perspectives On Gaining Access

June 8, 2012

Authors

  • By Scott Santucci,
  • Brian Lambert
  • with Daniel Feldman

Why Read This Report

Understanding which strategies salespeople find effective for gaining access to executive-level buyers is important for sales enablement professionals to properly equip their sales teams to be more effective in pipeline development activities. Forrester surveyed 180 technology sales representatives who sell to senior-level buyers to find what they need to do this successfully.

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