Data Snapshot

Seller Insight Study: Sales Professionals' Perspectives On Gaining Access

June 8th, 2012
Scott Santucci, null
Scott Santucci
Brian Lambert, null
Brian Lambert
With contributor:
Daniel Feldman

Summary

Understanding which strategies salespeople find effective for gaining access to executive-level buyers is important for sales enablement professionals to properly equip their sales teams to be more effective in pipeline development activities. Forrester surveyed 180 technology sales representatives who sell to senior-level buyers to find what they need to do this successfully.

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