Seven Steps To A Needs-Based Marketing Strategy

October 15th, 2013

Anthony Mullen

With contributors:

James McQuivey, PhD , Melissa Parrish , Christine Overby , Emily Kwan

Summary

Now more than ever, brands are able to achieve their marketing objectives through new technologies and touchpoints. This constant stream of technology is both a blessing and a curse for strategy development — a curse in that it continues to increase complexity and misdirect efforts to the latest trinkets, and a blessing in that almost anything a marketer can think of is probably in some way possible. How, then, should marketers develop a strategy when they can do almost anything? The answer is to focus squarely on the needs of customers and the benefits you can bring them. This report lays out how to craft a winning strategy for developing marketing experiences that meet customers' needs as well as providing a foundational capability for disruptive new approaches.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.