Best Practice Report

Seven Best Practices For Using Video Feedback In Your VoC Program

June 22nd, 2020
Faith Adams, null
Faith Adams
With contributors:
Harley Manning , Ben Salamin , Shayna Neuburg

Summary

VoC programs continue to encounter challenges when it comes to engaging stakeholders and driving action. Despite having access to many potentially helpful capabilities in their technology solutions, many programs don't take advantage of features like video feedback to help solve their problems. That's unfortunate because stakeholder engagement and action are crucial to improving customer experience (CX). To help CX pros embrace the power of image and video feedback in their VoC program, this report outlines seven best practices.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.