Sharpen Your Mix In China With The Marketing RaDaR
May 2, 2014
Why Read This Report
Chinese consumers are eagerly embracing new media channels such as social and mobile more and more in their daily lives. To effectively reach and engage with them, marketers have to manage and coordinate more marketing channels than ever before. Chinese marketers deal with a unique challenge as they face a highly fragmented media and Chinese consumers' bottomless omniplatform appetite for media content. Forrester's data-driven RaDaR methodology can help marketers make better marketing planning decisions and make sense of the fragmenting media landscape. This report illustrates how the RaDaR framework can help marketers successfully prioritize resources across their entire marketing mix in China.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Table of Contents
- Chinese Marketers Are Struggling To Prioritize Marketing Channels
- Orchestrate Multiple Channels With The Customer Life Cycle
- Embrace An Insights-Driven Approach To Your Marketing Planning
- Supplemental Material
- Related Research Documents
Understanding The Changing Needs Of Online Consumers In Asia Pacific, 2012
March 13, 2013 | Reineke Reitsma
US Digital Marketing Forecast, 2014 To 2019
November 4, 2014 | Shar VanBoskirk
Beyond Marketing: How Mobile Is Transforming McDonald's France
April 16, 2014 | Thomas Husson