The strong authentication market is on the move — slowly but surely. Nearly half of the authentication vendors profiled in Forrester's July 2008 market overview have since changed hands. Even those that haven't had a shift in ownership — or seen their brands disappear entirely — have been engaged in rebranding, refocusing, or reorganization activities. These changes have not been brought about by dramatic shifts in the technology landscape, but reflect both the challenging economic times and the gradual evolution of how security and risk management professionals are trying to bridge the gap between security and usability when issuing identity and authentication credentials.