Trends Report

Should Social Media Be Part Of Your Healthcare Customer Experience?

First Consider How Consumers Engage With Social Media For Health

March 13th, 2012
Elizabeth Boehm, null
Elizabeth Boehm
With contributors:
Moira Dorsey , Jennifer Peterson , Belle Bocal

Summary

Social media adoption is growing, but is there any value to be had for healthcare companies and their customers? In this report, Forrester looks at consumer adoption of social media for health as well as some early success stories in both the health insurance and the hospital markets that point the way for social media engagement with healthcare customers.

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