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For B2B Marketing Professionals

Simplifying The Seller's Journey

B2B Marketers Can Help Sellers Maximize Efficiency To Gain Effectiveness

April 15, 2016

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  • By Steven Wright
  • with Peter O'Neill,
  • Jacob Milender,
  • Rachel Birrell

Why Read This Report

Understanding and simplifying the buyer's journey is a cornerstone of the age of the customer. But B2B marketers also need to consider the seller's journey. Conversations with users of sales enablement automation solutions show that a focus on simplifying content, training, engagement, reporting, and coaching is producing clear benefits. Find out how you can get started.

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Table of Contents

  • Sellers Also Have Journeys To Master
  • Field Observations: Lessons From The Real World
  • Recommendations

  • Know What Sellers Are Using And Ask The Right Questions
  • Supplemental Material
  • Related Research Documents