Best Practice Report

Simplifying The Seller's Journey

B2B Marketers Can Help Sellers Maximize Efficiency To Gain Effectiveness

April 15th, 2016
With contributors:
Peter O'Neill , Jacob Milender , Rachel Birrell


Understanding and simplifying the buyer's journey is a cornerstone of the age of the customer. But B2B marketers also need to consider the seller's journey. Conversations with users of sales enablement automation solutions show that a focus on simplifying content, training, engagement, reporting, and coaching is producing clear benefits. Find out how you can get started.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.

Peter O'Neill
Jacob Milender
and Rachel Birrell