Trends Report

Social Computing: The Role Of Telcos In User-Generated Content

August 21st, 2007
PJ
Paul Jackson
NV
Niek Van Veen
With contributors:
Michelle de Lussanet , Lauriane Camus

Summary

Are telco attempts to break into content services misguided? No, telcos can use these content services to shore up consumer relationships, drive demand, maintain the value of communication services, and diversify revenue sources, but only if they deliver a user-generated content (UGC) service along with top-down broadcast-like services such as IPTV. UGC plays to telcos' strengths in network management, security, and hosting and will generate modest revenues in addition to greatly strengthening the consumer broadband proposition.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.