Save or Share this Report

For B2C Marketing Professionals

Social Marketing Spending In 2011

June 26, 2012

Primary author headshot


  • By Nate Elliott
  • with Emily Riley,
  • James McDavid

Why Read This Report

Despite the tremendous hype and even some pockets of success, our most recent social media benchmarking survey shows that social marketing is still at an early stage. In fact, most interactive marketers aren't as far behind as they may think. In our 2010 survey most still did not have established strategies and organizational changes. Yet marketers were starting to make progress and intended to jumpstart their social marketing plans in 2011. This report, an update to "Benchmarking Social Marketing Plans For 2011" originally published on October 14, 2010, provides a benchmark for interactive marketers working on social marketing.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).


Table of Contents

  • Social Media Marketing Is Still Nascent
  • Interactive Marketers Are Making Progress In Social Marketing

  • Sow Now And Reap The Rewards Later
  • Supplemental Material
  • Related Research Documents