Trends Report

Social Media Marketing In China

How And Where To Tap Into China's Hypersocial Online Population

July 10th, 2012
Nate Elliott, null
Nate Elliott
With contributors:
Jennifer Wise , Elizabeth Komar

Summary

Chinese online adults are among the most socially active we survey anywhere in the world — so if you're aiming to reach Chinese audiences you'd be wise to invest in social media. But this market can be intimidating, and Western marketers will have to overcome new obstacles and get comfortable with new social networks. This report will help marketers navigate the Chinese social media landscape, prepare for some of the challenges they'll find when using social in China, and build a winning social media strategy in China's unique market.

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