Trends Report

Social Businesses Excel At Customer Experience

Open Information And Knowledge Sharing Help CX Professionals Navigate An Evolving CX Ecosystem

TJ Keitt
 and  four contributors
Jan 26, 2016

Summary

Customer experience (CX) ecosystems change rapidly. To help their businesses keep pace, CX leaders must help their companies share information and expertise with customers and partners — the hallmarks of a social business. This report outlines how a social business helps create and maintain outstanding experiences and how CX professionals help their companies transform into a social business.

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