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For B2C Marketing Professionals

Socialize Your Interactive Marketing With A Point Solution

January 26, 2011

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Why Read This Report

The costs and timing of adding social functionality to your marketing initiatives can quickly add up as feature sets become more extensive and implementations become more complex. A variety of vendors and applications exist to let marketers add social interaction to their sites and programs without draining resources. Interactive marketers should determine whether their objectives can be met by these quicker, lighter tools and use them to test the viability of larger-scope social programs.

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Table of Contents

  • Created Social Media Is Becoming A More Important Part Of The Marketing Mix
  • RECOMMENDATIONS

  • Plan Ahead And Choose Features Wisely
  • Supplemental Material
  • Related Research Documents

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