Socialize Your Interactive Marketing With A Point Solution

January 26th, 2011

Melissa Parrish

With contributors:

Emily Riley , Sarah Glass , Angie Polanco

Summary

The costs and timing of adding social functionality to your marketing initiatives can quickly add up as feature sets become more extensive and implementations become more complex. A variety of vendors and applications exist to let marketers add social interaction to their sites and programs without draining resources. Interactive marketers should determine whether their objectives can be met by these quicker, lighter tools and use them to test the viability of larger-scope social programs.

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