Software-As-A-Service In APAC: The Momentum Continues

August 15th, 2008

Michael Barnes

Summary

This document provides vendor strategists with an overview of the software-as-a-service (SaaS) market in Asia Pacific. Research is based on interviews with 530 CIOs, IT managers, and line of business managers from large enterprises and SMBs across APAC. Some of the report's key findings include the estimate that APAC's SaaS market will reach US$1.8B in 2011, the discovery that technology, manufacturing, and financial services lead vertical penetration, and the data showing that business managers are emerging as key drivers of SaaS. This report further overviews the reasons for SaaS adoption and identifies the barriers. It also highlights pricing models, quantified SaaS savings, and key SaaS buyers and decision-makers.

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