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For B2B Marketing Professionals

Solid Content — Not Choice Of Tactics — Creates A Successful B2B Marketing Mix

Survey Results Show That Content Builds Brand And Drives Revenue Most Effectively

March 3, 2016

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Why Read This Report

B2B marketers use an unprecedented number of tactics and channels to execute a marketing mix that encompasses both the digital and physical worlds. Yet our survey finds that no single approach works superbly for most marketers as they try to build programs that boost brand and generate demand. This report shows why what you have to say to buyers is more important than which tactics you use to say it ― and how content marketing that focuses on customer needs and outcomes provides the essential foundation for achieving a successful B2B marketing mix.

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Table of Contents

  • Forrester's 2016 B2B Marketing Mix Survey Reveals Few Surprises
  • Modern Marketing Is Ineffective Without Strong Content
  • Recommendations

  • Make Your Content Connect With Buyers' Desired Outcomes
  • Supplemental Material

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