Report

Solid Content — Not Choice Of Tactics — Creates A Successful B2B Marketing Mix

Survey Results Show That Content Builds Brand And Drives Revenue Most Effectively
March 3rd, 2016
With Contributors:
Peter O'Neill
Matthew Camuso
and Rachel Birrell

Summary

B2B marketers use an unprecedented number of tactics and channels to execute a marketing mix that encompasses both the digital and physical worlds. Yet our survey finds that no single approach works superbly for most marketers as they try to build program

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