Report

Speak The Same Language To Harmonize Martech And Digital Experience Initiatives

Aligning Creatives And Techies Starts By Defining Joint Missions
March 23rd, 2020

Summary

With an ever-growing mix of media types and channels, marketing and tech teams must collaborate to deliver high-impact, scalable digital experiences to their shared customers. Aligning around a common stack and processes can decrease duplication, better h

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