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For B2C Marketing Professionals

Spend On Marketing Performance Measurement Doubles By 2024

Landscape: The Marketing Measurement And Insights Playbook

January 23, 2020

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Why Read This Report

Marketing performance measurement is becoming increasingly data-driven, applying sophisticated statistical analytic approaches to link marketing to revenue. Against a background of firms embracing an insights-driven culture, demand for software and services supporting these advanced approaches will nearly double by 2024. Marketers who disregard this trend should read this report to understand the risk of falling behind competitors who embrace these powerful tools.

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Table of Contents

  • Marketers Actively Seek Better Measurement
  • Marketers Modernize Their Marketing Measurement Approach
  • Recommendations

  • Upgrade Your Marketing Measurement For Better Accuracy And Insight
  • Supplemental Material
  • Related Research Documents

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