Standardize Great Customer Experience Delivery

Companies create customer experience (CX) standards to prevent avoidable customer experience mistakes, to ensure consistent experience delivery, and to set a high bar for customer experience quality. But how do CX professionals determine which parts of the experience need standards? And how do they determine if the standards they create improve the experience? This report describes how CX professionals should determine the elements of an experience that need CX standards and how they can create standards that strike the right balance. The report also details how CX pros should socialize and reinforce customer experience standards with all employees and how they can measure the standards' level of success.