Save or Share this Report

For B2C Marketing Professionals

Start To Play With Social Gamers

Social Gaming Provides A Ripe Marketing Opportunity

May 24, 2011

Primary author headshot


Why Read This Report

Eighty-four percent of US interactive marketers have no plans to use games in their 2011 marketing strategies, making social gaming a large, untapped opportunity for marketers. Marketers should start to take note from the marketers who are investing and reaping rewards as social games offer a diverse audience whose size rivals that of network TV audiences. By balancing brand interaction with rewards like game currency, social gaming provides myriad value-exchange marketing options to marketers that place their brands in front of engaged consumers. Forrester recommends that B2C brands targeting Gen Xers and Yers find games contextually relevant to your audience, outline your objectives, identify key metrics, and start to play!

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).


Tools And Templates

Models and Calculators

calculator icon
  • Social Gamers Straddle Between Average Adults And Other Types Of Gamers
  • Marketers Can Reach Broad Audiences In Social Games

Table of Contents

  • Social Game Advertising Is A Missed Marketing Opportunity
  • How To Play With Social Gamers

  • How To Plan Your Social Gaming Strategy
  • Supplemental Material
  • Related Research Documents

Recommended Research