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For eBusiness & Channel Strategy Professionals

Steer Your Customers' Insurance Journeys With Benchmarks

Benchmarks: The Digital Insurance Strategy Playbook

November 2, 2018

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This is the Benchmarks report in The Digital Insurance Strategy Playbook For 2020.

Why Read This Report

Digital touchpoints must constantly evolve to reflect how consumers and small businesses research, buy, and use insurance. Digital insurance strategy leaders need to deploy digital services that result in loyal customers and drive revenue. This report, which forms part of our digital insurance strategy playbook, details how digital insurance teams can apply Forrester's Industry Wave™ benchmark methodology to assess how well their firms' digital touchpoints help the business win, serve, and retain customers. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Table of Contents

  • Benchmarks Are More Than Just A Scorecard
  • Use Forrester's Industry Wave To Assess Digital Experience
  • Recommendations

  • Triangulate Your Benchmark, Journey Map, And Maturity Assessment
  • How Forrester Can Help

  • Identify Your Digital Insurance Strengths And Opportunities
  • Related Research Documents

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