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Steer Your Customers' Insurance Journeys With Benchmarks

Benchmarks: The Digital Insurance Strategy Playbook

December 14, 2016

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Why Read This Report

Digital touchpoints are changing how consumers and small businesses are researching, buying, and using insurance. As a result, digital insurance strategy leaders are under pressure to deploy digital services that delight their customers and keep them from fleeing to competitors offering better digital experiences. This report, which forms part of our digital insurance strategy playbook, details how insurance digital business teams can apply Forrester's functionality benchmark methodology to assess how well their firms' digital touchpoints help the business win, serve, and retain customers.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • Benchmarks Are More Than Just A Scorecard
  • Use Benchmarks To Gauge Your Customers' Digital Experiences
  • Recommendations

  • Triangulate Your Benchmark, Journey Map, And Maturity Assessment
  • How Forrester Can Help

  • Identify Your Digital Insurance Strengths And Opportunities
  • Related Research Documents

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