Succeeding At Innovation Requires A Clear Strategic Plan

February 12th, 2015

Chip Gliedman

With contributors:

Pascal Matzke , Enza Iannopollo , Rachael Klehm

Summary

As a CIO, you know that you must help drive innovation at your organization. If you don't, you risk becoming marginalized as the provider of a utility service, rather than being the enabler of business change and new business value. Even worse, you're putting your entire firm at risk as nimbler companies deliver new and better products and services to align with client needs in the age of the customer. To get out of your business rut, you need to drive innovation through the organization. But first, you'll need a plan. We've seen what works and what takes to make sure that it works. This report outlines the four C's of successful innovation strategic plans: commitment, culture, cash, and capabilities.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.