Tablet Apps And The Future Of Digital Customer Experience

April 7th, 2011

With contributors:

Vidya Drego , Moira Dorsey , Belle Bocal , Allison Stone , Richard Gans

Summary

Tablet applications offer a new way for customers to interact with brands, providing sustained engagement and bridging the capability-mobility gap between websites and smartphone applications. In the future, tablet apps will be a key part of the interaction mix because they enable users to customize how they interact with content, enable easy aggregation of content, and supplement existing interaction points. Customer experience professionals considering adding tablet apps to the mix of interaction points need to focus on building tablet-specific experiences and making sure that users can tap into the full range of interactivity they provide.

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