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For B2C Marketing Professionals

Take Control Of Your Social Marketing Program

Social Marketing Management Vendor Landscape

April 14, 2011

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Why Read This Report

As interactive marketers' social programs have become more mature, a breed of vendors has cropped up to help them manage their increasingly complex social presences. Social publishing platforms and social promotion builders like Syncapse and Wildfire address key pain points for marketers in the expansion phase of social media marketing, including an increasing number of social site accounts, decentralization of control over the accounts, and wider scrutiny of the results of programs. Marketers should use social publishing platforms to manage complex ecosystems of social media presences and social promotion builders to quickly develop campaign-based social network applications.

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Table of Contents

  • New Tool Sets Address The Pain Points Of Maturing Social Marketing Programs
  • Think Long-Term When Selecting A Vendor
  • RECOMMENDATIONS

  • Do Your Due Diligence
  • Supplemental Material
  • Related Research Documents

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