Save or Share this Report

For B2C Marketing Professionals

Take Three Steps Toward Social Success

Adopt The Social Technographics® Model To Develop The Right Social Strategies And Tactics In China

December 11, 2015

Primary author headshot

Authors

Why Read This Report

B2C marketers in China are increasingly investing in social marketing and expect great returns but face the challenge of determining the right social marketing strategies and tactics. Forrester's Social Technographics model helps marketers drive social success in three steps. First, evaluate how important social tools are in your customers' life cycle to find out how prominent social should be in your marketing plans. Second, study where social fits into your customers' journeys and which social marketing strategies should work best. Finally, examine your audience's favorite social behaviors and locations so you can choose the right social tactics.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Table of Contents

  • Forrester's Social Technographics Model Guides You To Social Success
  • The Majority Of Metro Chinese Are Social Stars Or Social Savvies
  • How A Beauty Brand Could Use Social Technographics In China
  • RECOMMENDATIONS

  • Use Social Technographics Throughout The POST Process
  • Supplemental Material
  • Related Research Documents

Recommended Research