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For B2C Marketing Professionals

Take Three Steps Toward Social Success

Adopt The Social Technographics® Model To Develop The Right Social Strategies And Tactics In China

December 11, 2015

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Why Read This Report

B2C marketers in China are increasingly investing in social marketing and expect great returns but face the challenge of determining the right social marketing strategies and tactics. Forrester's Social Technographics model helps marketers drive social success in three steps. First, evaluate how important social tools are in your customers' life cycle to find out how prominent social should be in your marketing plans. Second, study where social fits into your customers' journeys and which social marketing strategies should work best. Finally, examine your audience's favorite social behaviors and locations so you can choose the right social tactics.

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Table of Contents

  • Forrester's Social Technographics Model Guides You To Social Success
  • The Majority Of Metro Chinese Are Social Stars Or Social Savvies
  • How A Beauty Brand Could Use Social Technographics In China

  • Use Social Technographics Throughout The POST Process
  • Supplemental Material
  • Related Research Documents

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