Taking Social Support To The Next Level
How A Deeper Relationship With Marketing Can Elevate Social Support
February 17, 2012
Why Read This Report
Many eBusinesses experimented with social support over the past two years. Today, forward-thinking eBusiness leaders recognize that social support represents a fundamental shift in how leading organizations approach support, brand, and engagement. These eBusiness leaders are operationalizing social support and embedding it within a social enterprise strategy that will seamlessly blend marketing, customer service, and other functions. Successful social support organizations have leveraged the synergy between social support and marketing by taking steps to: 1) ensure customer support plays a leading role is social strategy; 2) prioritize direct social support based on brand and customer influence; and 3) ensure social support measurement includes both traditional service metrics alongside brand favorability.
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Table of Contents
- Social Support Is Evolving From An Experiment To An Imperative
- Social Success Is In The Synergy Between Support And Marketing
WHAT IT MEANS
- Integrating Social Support Into CRM Underpins The Future Social Enterprise
- Supplemental Material
- Related Research Documents