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For CMO Professionals

Talent Management For The Customer-Obsessed Organization

How To Hire, Train, And Retain Customer-Obsessed Employees

July 20, 2016

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Why Read This Report

Employees are the lifeblood of a customer-obsessed enterprise. Unfortunately, most businesses that claim to focus relentlessly on customers fail when managing customer-obsessed talent. In this report, we explain why companies fall short; detail best practices for hiring, training, and retaining customer-obsessed employees; and describe how leaders can earn stakeholders' support for transforming their talent management practices.

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Table of Contents

  • Employees Are The Heart Of Customer Obsession — But Often Derail It
  • Proven Techniques For Customer-Obsessed Talent Management
  • Recommendations

  • Earn Stakeholders' Support Before Transforming Talent Management
  • Supplemental Material
  • Related Research Documents

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