Tap Resources To Optimize Partner Loyalty

This report maps out the range of stakeholders within your organization whom you will work with, and work for, in executing channel partner loyalty. It is designed to help sales enablement professionals who are channel executives plan and manage activities across roles and functions in their organization as well as to elucidate task responsibilities so that they can pull together and lead a team. The goal? To increase the loyalty of your partners to drive market share and revenues for your company. This report includes an overview of channel partner loyalty, a list of key stakeholder roles, details of key tasks, and a task-based responsibility assignment tool. It also includes a downloadable grid, which you can customize to map out the stakeholders for your business to better communicate with, and manage, your partner loyalty team. This report was originally published on August 15, 2012; Forrester reviews and updates it periodically for continued relevance and accuracy, and this time found that only minimal changes were needed, and updated it accordingly as of December 2014.