Vision Report

Tapping The Entire Online Peer Influence Pyramid

Marketers Must Leverage The Three Tiers Of Online Peer Influence

February 26th, 2010
AR
Augie Ray
With contributors:
Christine Overby , Emily Bowen , Angie Polanco , Josh Bernoff , Sean Corcoran

Summary

There are three types of influencers in the Peer Influence Pyramid, and all three have value (and pose risks) for your brand and marketing efforts. Elite Social Broadcasters have wide reach and offer an avenue for elevating awareness of your programs and products. Millions of Mass Influencers dominate the online discussions about products. The final group is Potential Influencers whose trust within their small networks offers the potential to sustain viral marketing.

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