All Smartphones Are Not Created Equal In Europe, Whatever US History Teaches
April 14, 2010
Why Read This Report
Too often, product strategies are built around the concept of the "smartphone" as an ideal target for mobile products. But unlike men, all smartphones are not created equal. Modern smartphones created in the post-iPhone era demonstrate much greater consumer usage of advanced data features, the mobile Internet, and apps than do older models. In Europe, this is particularly important due to the large installed base of Nokia Nseries and Eseries smartphones based on Symbian that are pre-iPhone-era designs. Before deciding upon a target mobile platform, product strategists must carefully weigh up the overall opportunity presented by each smartphone. To do this, firms must evaluate each smartphone brand based both on its current adoption and abilities and, equally importantly, an analysis of its likely future evolution and future consumer adoption.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Table of Contents
- Not All Smartphones Are Created Equal
- The Future Of The Smartphone
- Choose The Right Smartphone Platforms
- Supplemental Material
- Related Research Documents
Mapping The US Health Insurance Landscape From The Consumer's Perspective
July 23, 2013 | Gina Fleming
Digital Moms: A Demographic Overview
October 1, 2012 | Reineke Reitsma
eBusiness Leaders Should Use The Web To Target Small Businesses Shopping For Financial Products
April 12, 2011 | Peter Wannemacher