Trends Report

Team In Trouble? Roll The Dice And Try A Serious Game

Serious Games Let Players Try Out Radically New Strategies

May 12th, 2011
Tom Grant, Ph.D., null
Tom Grant, Ph.D.
With contributors:
Mike Gilpin , Adam Knoll

Summary

For many organizations, the first time they consider using a serious game is when they conclude that familiar methods are not up to the task. The normal rules of the game may not be enough to deal with a crisis, such as having to make rapid prioritization decisions or dealing with unexpected customer backlash. By changing the rules, serious games change the outcomes, leading to customer insights the team might not have had, voices in the decision-making process the team might not have heard, or new ideas the team might not have considered. Each type of serious game leads to a different sort of outcome, so teams must choose the one designed to resolve their current challenge.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.