Trends Report

Tech Channel Marketing Trends 2012

Growth Continues In Channel-Generated Revenue Share And Investment

March 13th, 2012
Tim Harmon, null
Tim Harmon
With contributors:
Peter Burris , Eric Hsieh

Summary

It's a case of good dollars following good — channels continue to perform, in terms of revenue contribution, so tech vendors continue to invest in them. Tech marketers will be operating with larger marketing budgets this year and channel enablement programs will benefit disproportionately. With more tech vendors investing more in channels, it's those that invest wisely that will reap the highest return on channel investment (ROCI).

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.