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Tech Companies Need Product Management To Shepherd Innovation

Three Ways In Which Product Managers Ensure Successful Innovation

April 5, 2010

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  • By Tom Grant, Ph.D.
  • with Madiha Ashour,
  • Peter Burris

Why Read This Report

Innovation always lies at the core of a technology company's value proposition, in both good and bad economic times. The recession has taught these companies some hard lessons about innovation, which can fail at several points between the inception of an idea and its adoption. Product managers are in the best position to be the shepherds of this innovation, as recent Forrester research about the innovation process shows.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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Tools And Templates

Models and Calculators

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  • Models Of PMs' Roles In Innovation