Trends Report

Tech Industry Requirements Focus On What To Build More Than Why

Get Past The Execution Challenges, Focus More On Market Requirements

January 28th, 2010
Tom Grant, Ph.D., null
Tom Grant, Ph.D.
With contributors:
Peter Burris , Mary Gerush , Madiha Ashour

Summary

In the technology industry, requirements not only guide development plans, they also explain and justify decisions regarding delivery of products and services. Forrester's research shows that technology industry requirements say more about development execution than strategy, as well as more about the vendor's world than the customer's. Tech vendors clearly believe that the customer point of view should be an important guide to product and service development, but they see significant challenges in collecting, understanding, communicating, and building internal consensus around that information. Consequently, tech companies devote excessive time to overcoming internal product development and delivery challenges, often ignoring the need to intimately understand the markets in which they operate.

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