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For B2B Marketing Professionals

Tech Marketers Are Missing The Social Mark For Senior Decision-Makers

Senior Decision-Makers Are Heavy Users Of Social Media

June 22, 2012


  • By Zachary Reiss-Davis,
  • Peter O'Neill
  • with Bradford J. Holmes,
  • Eric Hsieh

Why Read This Report

B2B marketers like yourself must target their marketing strategies — including their approach to social — to their target audiences. When you target senior decision-makers with titles such as CIO, VP of finance, or CMO, understanding their social activity is critical. We lay out how your customers' senior decision-makers are using different forms of social to inform their purchase decisions and conduct their business. This enables you to target social programs to where these critical buyers are, such as online communities and blogs, instead of ignoring them or focusing too much on larger public social networks like Twitter and Facebook.

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Table of Contents

  • The More Senior, The More Socially Active
  • What Resources Do Senior Decision-Makers Look To?

  • How To Engage With Your Senior-Level Buyers
  • Supplemental Material
  • Related Research Documents

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