Decision Tool

Tech Product Management/Marketing Job And Department Profiler

October 1st, 2009
Tom Grant, Ph.D., null
Tom Grant, Ph.D.

Summary

This tool helps product management/product marketing (PM) leaders define the job description for a particular PM in their departments. The output of this tool compares the individual PM to industry baselines for different PM job categories, such as product manager, product marketer, and product owner. At a departmental level, the tool can provide additional insights into the number of PMs needed, in each of these categories, to be successful.

Want to read the full report?

Contact us to become a client

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.