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For Application Development & Delivery Professionals

TechRadar™: The Extended Sales Force Automation Ecosystem, Q2 2016

May 31, 2016

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Why Read This Report

Buyers are attracted to sales force automation (SFA) software for its merits around providing consistent processes and transparency into activities, but these tools have done little to enhance the selling process. As a result, a broad ecosystem of 14 technologies has emerged to address this need. What's left is a disconnected sales software ecosystem that is slowly coming back together. This report helps application development and delivery (AD&D) professionals understand this ecosystem and design the best technology strategies for their sales organizations.

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  • TechRadar™: The Extended Sales Force Automation Ecosystem, Q2 '16

Table of Contents

  • Customer Obsession Pushes Sales Software Forward
  • The Sales Software Ecosystem Is An "À La Carte" Menu Of Tools
  • Overview: TechRadar For Sales Force Automation
  • Sales Apps Arm Reps With Time, Actionable Info, And Targeted Content
  • Recommendations

  • Five Rules For Selecting Technologies To Improve Your Sales Results
  • Supplemental Material
  • Related Research Documents

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