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Technographics® Insight: European Online Grocery Shopping

November 26, 2007

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Why Read This Report

Online grocery shopping struggles to reach a broader audience, with only 3% of online consumers buying groceries online in 2007 compared to 2% in 2002. The UK leads in uptake and represents 56% of the 4.3 million online grocery shoppers in Europe. European online grocery shoppers are more likely to be working moms with a high family income. Online grocery shoppers are big online spenders: they buy from more categories and spend more money online.

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