Data Snapshot

Technographics® Insight: Understanding Trust In Customer Ratings And Reviews

September 18th, 2008
Reineke Reitsma, null
Reineke Reitsma
With contributor:
Elise Godfrey

Summary

This Technographics® Insight takes a look at consumers¿ trust of online customer ratings and reviews in the US. It compares differences in attitudes and behaviors among consumers who generally trust customer ratings/reviews versus those that don¿t trust them.

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