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For B2C Marketing Professionals

Technographics® Insight: Which Device Can't European Young Consumers Live Without?

November 19, 2007

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Why Read This Report

If European young consumers have to choose the device they feel they can't live without, the majority selects their mobile. It¿s not just the calling that counts: messaging is more popular than voice conversation, especially for girls. More than 60% agrees with the statement "I use my mobile more often for SMS than for voice calls". The mobile is for most youngsters not just a communication device; it¿s equally much a fashion statement.

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