Data Snapshot

Technographics Multicountry Analysis: Media Trust In Metropolitan China And The Rest Of Asia

November 15th, 2007
DG
Dia Ganguly
With contributor:
Serena Goldberg

Summary

This data chart compares content trust in newspapers, in magazines, on the radio, in direct mail and on the Internet for consumers China, India, Korea, Japan, Australia, and the US. The chart takes a deeper dive into Chinese consumers¿ responses by demographics and by more specific online content sources, namely blogs and brand Web sites.

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