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For B2C Marketing Professionals

Technographics Multicountry Analysis: Media Trust In Metropolitan China And The Rest Of Asia

November 15, 2007

Authors

  • By Dia Ganguly
  • with Serena Goldberg

Why Read This Report

This data chart compares content trust in newspapers, in magazines, on the radio, in direct mail and on the Internet for consumers China, India, Korea, Japan, Australia, and the US. The chart takes a deeper dive into Chinese consumers¿ responses by demographics and by more specific online content sources, namely blogs and brand Web sites.

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