Trends Report

Technology For Engagement Channel Systems

Leveraging Collaborative Systems To Tether Your Partners To Your Strategy

October 28th, 2011
Tim Harmon, null
Tim Harmon
With contributors:
Peter Burris , Eric Hsieh

Summary

Top-performing tech companies focus on transforming their sales channel into an engagement channel capable of engaging customers across the full technology adoption life cycle. But most channel companies are woefully lacking in skills and resources to serve the life-cycle endpoints, awareness, and renewal. With a plentitude now of commercial-grade software products for vendor-channel collaboration, channel marketers have the opportunity to employ technologies to shepherd their partners to engaging more fully and richly with customers.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.