Trends Report

Tell Your Board How Business Technology Will Help Win Customers

Five Key Messages Will Educate And Inspire

December 15th, 2016
With contributors:
Sharyn Leaver , Rachael Klehm , Andrew Reese

Summary

Customers are more powerful than ever, and nothing is slowing that trend. Your board is the primary body for setting, monitoring, and adapting strategy. Ensuring that it is equipped with the proper insight and knowledge is a requirement. This report outlines how CIOs can educate the board on how the right technology strategy can win, serve, and retain customers while building collaborative and effective relationships across the executive team.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.